Halal tourism is also something that non-Muslim travellers can enjoy. Filepic
The importance of being halal was earnestly stressed at the inaugural Malaysian Association of Tours and Travel Agents (Matta) Muslim Travel Dialogue. Much of the discourse among the speakers that day sought to reveal the needs and expectations of Muslim travellers.
In order to tap into the market, Matta chairman (Government Liaison/ Muslim Travel) Datuk Yaacob Haji Hussin said travel operators first have to understand the Muslim traveller’s psyche.
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