Raise your glass for a good cause during Negroni Week


The 10th anniversary of Negroni Week is now happening until Sept 18, with fundraising proceeds going to new charity partner Slow Food. – Photo: THE STAR/Michael Cheang

It's that time of year again, when bars and cocktail lovers raise a glass of the iconic red Negroni cocktail and drink for a good cause.

Yes, after more than two years of pandemic disruptions, Negroni Week is back. From now until Sept 18, 24 bars and restaurants in the Klang Valley, Penang, and Johor Bahru will be serving the classic Negroni, as well as their own unique twists on the cocktail, with proceeds from the sale of the drink going to charitable organisation Slow Food.

Made with one part gin, one part sweet vermouth, one part Campari Italian bitter liqueur, and garnished with an orange peel, the Negroni was created around 1919 in Florence, Italy, at Caffe Rivoire. It was inspired by Count Camillo Negroni, who'd asked the bartender, Fosco Scarselli, to make his favourite drink, the Americano (equal parts sweet vermouth, Campari and soda water) stronger.

The bartender did so by replacing the soda water with gin, and the Negroni was born! Since then, the drink has gone on to become one of the world's most recognisable and best-selling classic cocktails.

The Asssamu Negroni, br Bar Terumi. Each participating bar will be serving its own unique twist on the classic cocktail throughout Negroni Week. – Photo: THE STAR/Michael CheangThe Asssamu Negroni, br Bar Terumi. Each participating bar will be serving its own unique twist on the classic cocktail throughout Negroni Week. – Photo: THE STAR/Michael CheangNegroni Week is an annual international charity initiative created by Imbibe Magazine in 2013, which sees bars, restaurants and retailers around the world taking part with the common goal of raising money for charitable initiatives. For its landmark tenth year, the Negroni Week initiative shifted to welcome a new single official giving partner – Slow Food, a global movement of local communities and activists, across more than 160 countries, that envisions a world where everyone can enjoy food and beverage that is good for them, good for the people who grow it, and good for the planet.

Proceeds from the Negroni Week fund will directly support Slow Food’s international projects, while also supporting the hospitality community, the preservation of cultural and biological diversity and the promotion of food and beverage education and knowledge exchange.

Here are the 24 bars and restaurants that are officially participating in this year's Negroni Week. For more information about what’s happening during Negroni Week 2022, visit www.negroniweek.com.

Klang Valley
  • Astor Bar @ The St. Regis KL
  • Bar Trigona @ Four Seasons KL
  • Bentley’s Pub @ Intercontinental Hotel KL
  • D.byDirty
  • Evoke Gastrobar
  • Frank’s Bar
  • Gordon Ramsay Bar & Grill @ Sunway City Kuala Lumpur
  • Ikiya 2.0
  • Jama KL
  • Jann @ Four Point by Sheraton Chinatown
  • Knowhere Bangsar
  • Nizza @ Sofitel Kuala Lumpur
  • Skullduggery
  • Terumi The Tender Bar
  • The Curiousity Iron River
  • Three X Co
Penang
  • Chez Chez Bar & Restaurant
  • Christoph’s
Ipoh
  • Atas Speakeasy
  • Lumi Cocktail Bar
Johor Bahru
  • Cabinet 8
  • Du Bar (Tales Creator Bar)
  • Haiiro Usagi
  • Mezzo Bar & Lounge

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