Tableware isn't just functional, it's also about aesthetics and should enhance the dining experience with fun shapes and vibrant colours, says Westman. Photos: Ikea Malaysia
Ever since the Covid-19 pandemic, there has been a return to the home being the centre of life – with "staying in" fast becoming the new "going out".
There’s a new kind of social life in town - and it’s happening in the living room, the kitchen, and even around the dining table.
Across Asia, this shift has inspired new directions in home design. From multi-functional furniture to open kitchens that double as social hubs, there's a growing desire to make homes not just a place to rest, but a space for connection, creativity and cheer.
"Home is where the heart is, and the joy of a home starts in the kitchen," says Malcolm Pruys, Ikea Malaysia's country retail director.
"In Malaysia, where food is a major part of life, the kitchen is truly the heart of the home. This is where meaningful moments, laughter and family members bond over meals made with love. From clever storage that reduces food waste to affordable dining sets that elevate family meals, thoughtful design can make everyday living more joyful."
Research shows that just over half of Malaysians (56%) feel positive about their home life (Life At Home Report, IKEA, 2024). Rising costs, busy schedules and smaller spaces often get in the way of creating a comfortable sanctuary.
Pruys says the answer lies in affordability that doesn't compromise on comfort or quality.
"It's not only about price - it's about creating solutions that combine good design, long-term value and sustainability," he explains.
"In other words, furniture and accessories must not only look good but they need to make everyday life smoother while still leaving behind some spare funds."
The most sought-after areas of the home for Malaysians are kitchens, dining spaces, living rooms and storage.
In city apartments, this translates to smart kitchen systems, compact dining sets that bring families together, plush living room pieces for winding down, and modular storage that makes sense for smaller spaces.
Adding a splash of colour and personality to interiors, many Asian homeowners are embracing bolder shapes and cheerful palettes that celebrate everyday life.
Swedish designer Gustaf Westman, known for his curvy, colourful aesthetic, has influenced this trend with his playful approach to homeware and furniture.
Westman's recent collection of tableware and home objects reflect a wider movement in design - one that blends functionality with fun.
These contemporary pieces don't wait for festive seasons to roll out the red carpet. Instead, they turn everyday dining into a celebration.
Traditional reds and greens are being reimagined in bubblegum pinks and baby blues, while porcelain cups and plates take on sculptural forms that feel both modern and nostalgic.
"For me, this was an opportunity to take traditional holiday decor and turn it into something functional," says Westman.
"It's about the joy in the everyday - whether you're serving up kuih, sushi or Swedish meatballs."
What ties many of these trends together is the idea of democratic design - design that's accessible, practical and beautiful, all at once.
"Democratic Design is where every product aims to balance five things: form, function, quality, sustainability and affordability," explains Marcus Arvonen, senior designer at Ikea Sweden.
"Design is universal, but it only truly succeeds when it reflects how people live locally. In Malaysia, this means homes that can stretch to fit a multi-generational family, make small apartments feel organised and welcoming, and still keep dinner with friends feeling special without breaking the budget.”
It all adds up to a reminder that home isn’t just a place you return to at the end of the day, but it’s where life happens, he concludes.




