Unapologetically me: Gen Z look for values, prefer working for themselves

Young people don't want to have to work in the same way as their elders. — AFP

SURVEYS and opinion polls suggest that the corporate world no longer meets the professional and personal aspirations of the younger generation. Instagram’s 2023 annual report supports this view, demonstrating the appeal of self-employment to the under-25s.

The research suggests that members of Gen Z are self-starters. They believe that the best way to get rich is not to climb the corporate ladder, but rather to start their own. A third of those questioned think they have a better chance of achieving wealth by working for themselves, one way or another.