Same price, smaller quantities: How shrinkflation is impacting shoppers

Research shows shoppers around the world are being tricked into spending more for less with a sales trick known as shrinkflation. — dpa

ALMOST half the world’s shoppers feel they are being conned by so-called shrinkflation, according to a newly-published survey by market research company Ipsos.

The market research showed 46% of people in 33 countries say they are paying the same for smaller quantities of food or other products, with 48% of them finding such “shrinkflation” to be unacceptable.