Global survey on children's dreams inspires Lego's latest theme


Lego Dreamzzz was developed by The Lego Group alongside in-depth global research of children aged 6-12 years old from 29 different countries. — Photo: Handout

A global survey of over 23,000 children has found that two in three children globally said dreaming helps them be more creative, a revelation that has led to toy company Lego developing a new theme that is the first to be inspired by the way children dream.

Lego Dreamzzz was developed by The Lego Group alongside in-depth global research of children aged 6-12 years old from 29 different countries. The survey looked at children’s imaginations, the psychology of dreams and their importance in processing emotions, problem-solving and the importance of play for creative experimentation.

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