Goodwill: Iconic organisation gets serious with online for thrifters

Various retro traditional objects in a thrift store. Goodwill’s new social enterprise now makes it easier for the consumer to shop sustainably online. Photo: 123rf.com

Thrifters who flock to Goodwill stores will now be able to do more of their treasure hunting online.

The 120-year-old nonprofit organisation on Oct 4 launched GoodwillFinds, a newly incorporated shopping venture that is making roughly 100,000 donated items available for purchase online and expanding Goodwill’s Internet presence that until now had been limited to auction sites like ShopGoodwill.com or individual stores selling donations online via eBay and Amazon.