Ushering in A Joyful Year

Ushering in A Joyful Year with Eu Yan Sang: (from left) senior sales manager Wo You Lam, chairman Dato’ Anne Eu, managing director Eric Chiu and senior manager Chew Lee Yuen.

The year 2020 was an undoubtedly challenging one. The unprecedented pandemic that swept in like a whirlwind transformed life and living as we knew it, making changes and adaptations necessary to keep safe from the virus wreaking havoc across the world.

However, in the face of challenges, we have all risen to the occasion and tackled hardships with positivity, embracing the new norm and new ways of living and working.

This echoes the belief Eu Yan Sang has in the value of overcoming hindrances to welcome greater things with hard work and positivity.

In line with this, Eu Yan Sang presents Ushering in A Joyful Year as its theme for the Lunar New Year 2021. This represents hope that everyone can celebrate 2021 with happiness and well-being.

Gratitude is a value Eu Yan Sang has always strongly advocated. As a part of tradition and culture, etiquette represents civility – respecting the elders, observing customs, displaying appropriate manners and behaviour, maintaining a clean and tidy appearance and such.

In present circumstances, it is even more important to treat each other with courtesy towards achieving social order and harmony.

To advocate tradition and culture and pass it on from one generation to another, Eu Yan Sang has rolled out a short video clip this year titled A Drop of Water in Need.

The story revolves around its protagonist Xiao Chen who was looked after by his neighbours and relatives at a young age when his parents were busy. He keeps his father’s teachings in mind and passes on the culture of gratitude.

The video has been uploaded on Eu Yan Sang’s Facebook page and YouTube channel. Do head to either platform to view the video and share.

In the spirit of giving, Eu Yan Sang instituted its Bucket of Gold charity project – an ongoing effort of the company for the past 18 years.

Yayasan Sunbeams Home is the beneficiary of the Bucket of Gold this year. This non-profit organisation provides shelter for the displaced, abused or neglected children. Besides providing necessities and basic education for kids, they also give love and protection to the deprived children.

The Bucket of Gold charity drive starts from today until Feb 26. You may call Eu Yan Sang’s hotline at 1300 888 213 if you wish to help.

In the new normal, other than rolling out unique designs as it does every year, Eu Yan Sang is also launching a variety of CNY hampers featuring traditional paper cuttings and baskets with 3D effects. These hampers and gift sets are priced from RM98, so everyone can select gifts based on their budget.

Eu Yan Sang 3D hamper and gift set.Eu Yan Sang 3D hamper and gift set.

Eu Yan Sang Niah RTD Bird’s Nest Gift Box.Eu Yan Sang Niah RTD Bird’s Nest Gift Box.

To ensure that everyone can purchase CNY goods in a safe environment, Eu Yan Sang has implemented precautionary measures against Covid-19 in all its branches.

In addition, it has also introduced a CNY goods purchase service via its mobile application and WhatsApp to enhance customers’ shopping experience. With purchase of RM88 and above on CNY goods, you may enjoy free delivery service. Eu Yan Sang has also prepared Sincerity Reaches Home First offers to encourage customers to purchase CNY goods in advance.

For more details, go here or download the Eu Yan Sang app

Make your CNY purchases early with Sincerity Reaches Home First offers and get free delivery with purchase of RM88 and above on CNY goods.Make your CNY purchases early with Sincerity Reaches Home First offers and get free delivery with purchase of RM88 and above on CNY goods.

Exclusive Promo Code for The Star readers

Enter “CNY-STAR-88” promo code at the checkout page of or show the promo code to any Eu Yan Sang outlet staff to enjoy RM8 discount when you purchase RM88 and above in a single transaction. Each person is only entitled to use this code once. The discount is valid until January 31 (terms and conditions apply).

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