Cottagecore, the new lifestyle aesthetic that could dethrone hygge

Cottagecore swaps ornament-hating Scandinavian minimalism with maximalist and personality-rich interiors that give a modern twist to cottage life. Photo: AFP

While the Danish concept for "coziness" has taken the world by storm since the late 2010s, the cottagecore aesthetic is now poised to overtake hygge as the biggest lifestyle trend of the post-coronavirus era.

The nostalgia-driven trend is particularly popular on TikTok, where hordes of cottagecore enthusiasts have shared videos of themselves interacting with farm animals, taking forest baths or baking a loaf of bread in their whimsical country cottage.