Simple items like a clock or door mat can either just serve its purpose, or it can do that and make a statement.
And when it comes to furnishing your first home, you’d typically want to curate every piece to make sure it stands out.
A collection specifically created for this purpose is MARKERAD by Ikea, done in collaboration with world-renowned designer Virgil Abloh. Launched today, the collection “empowers people to build a first home that’s distinctively theirs”.
“I want each item to bring people a sense of pride, and I want great design to be the biggest reason why you get it,”says Abloh, in a statement.
Abloh, together with Henrik Most, a creative leader at Ikea, conducted extensive research into the lives of young adults in order to help understand their needs as they move out on their own for the first time.
“Millennials expect you to solve function as a basic thing, and they want you to create that added value, that emotional attachment to the product,” says Most.
The collection takes classic minimalist designs and builds on them with the artistic references and deconstructive elements typical of Abloh’s work. His iconic quotation marks can be found throughout, and are used to add a sense of irony and inject humour into everyday objects.
“The essence of the project we’re working on is about the millennial spirit. Function is specific to every individual, but the ethos of the collection is to add an artful quality to anonymous objects.
“In the same way you might hang a piece of artwork on your wall, an artful quality can bleed into objects like a chair, table or rug. That was my initial problem to solve when creating this collection,” says Abloh.
How would he describe his first home?
“My first home was carefully thought through and very empty. You come to realise that making a space feel like a home takes an intangible quality. It’s not just about a chair or its form, functional things like that. It’s about creating something with character that feels lived-in. That’s the challenge,” he adds.
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