A cute photo of a rescued animal helps to get adopters. Photo: 123rf.com
There isn’t an ugly dog on the planet, every lopsided ear and snaggle tooth is precious, but writing up an Adopt Me post is a tough gig.
As readers scroll through dozens if not hundreds of posts, rescuers have to hook a click with a super cute photo. They then have to describe the pet’s needs and character in a few pithy and appealing sentences – because readers typically won’t look past the first line.
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