See how this designer creates the Danish style of hygge ('hue-gah') in her home

Aimee Lagos, cofounder of online American wallpaper retailer, Hygge & West, covered the wall of her home office with family photos and Hygge & West Diamonds pattern wallpaper inspired by South-Western textiles. Photo: TNS

The latest lifestyle buzzword is hygge (pronounced “hue-gah”). And for Aimee Lagos, it’s an apt description of her online wallpaper business – as well as her century-old house in Minneapolis, Minnesota in the United States.

Lagos chose the Danish word for cosy and savouring small simple moments in naming her wallpaper collection, Hygge & West. “The patterns make rooms feel happy, warm and welcoming,” she says.