Are print calendars really still a 'thing'?


One-year overview calendars ready for sale in shop in Frankfurt, Germany. Business is still good in this ‘old-fashioned’ field. Photos: dpa

Despite the relentless pace of digitisation, wall calendars remain bestsellers. With the New Year fast approaching, the annual ritual of picking a calendar is about to begin. Whether a cat, dog or classic-car-themed calendar, there’s one to suit every taste.

“There’s no type of calendar that we don’t have,” says Anette Philippen from the calendar division of Germany’s DuMont publishers.

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