Innovate or perish – such is the thought that most businesses believe in. Louis Erard however, is boldly taking a different approach when it comes to the timepiece trade. The watchmaker seems adamant in playing to its traditional strengths.
“We have to focus on where we are,” says CEO Alain Spinedi in an interview, adding, “Louis Erard stands for Swiss mechanical watches at affordable prices. Affordable luxury. That’s what we need to continue developing.”
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