Will there be tears and tantrums this Christmas if kids around Europe don't find their Lego gifts under the tree? Danish toymaker, Lego, is apologetic but says its four plants are working at full capacity to meet demand.
Some children may not get their Christmas wishes fulfilled this year as Lego's factories, although running at full speed, may not be able to make enough plastic bricks to keep up with demand from toy stores in Europe.
The Danish company has become the world's largest toymaker by sales, overtaking US Barbie-maker Mattel, thanks partly to toys linked to movies, including The Lego Movie. But difficulties in forecasting demand accurately means some orders may not be filled on time.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
