Music and environment can affect how you taste whisky

Different environments and atmospheres can affect how a whisky can taste like. Photos: Bonnie Yap

The light dimmed and gradually, the chiming sounds of the majestic Flavour Conductor starts to fill the room. As the music begins to gain momentum, the commanding voice of Johnnie Walker global ambassador Tom Jones booms out, instructing us to take a sniff from our glass of Johnnie Walker Blue Label.

Like an orchestra conductor, Jones’ arms flail around dramatically, as he describes the rich, silky, honey flavours of Blue Label in between sips of the golden liquid, bringing forth images of chocolate melting in your mouth, highlighting the signature smokiness of the whisky, and the rich spices awakening in your senses.