Time Kulture 2015 offers a timely treat


  • Living
  • Wednesday, 29 Jul 2015

Longines Conquest Classic Moonphase

Time Kulture, Swiss Watch Gallery’s showcase of fascinating timepieces, is returning to present a comprehensive collection of iconic and sought-after horological creations.

The theme Discover Basel references the well-known international watch and jewellery show held in Switzerland annually.

Visitors to Time Kulture will have a chance to get a first hand look at over 1,000 of the year’s new novelties.

Opening today and running till Aug 9 at Pavilion Kuala Lumpur, brands highlighted include Maurice Lacroix, Graham, Frédérique Constant, Longines, Oris, Tag Heuer, Tissot and Tudor.

Ashvin Valiram, executive director of Valiram owned Swiss Watch Gallery said, “Time Kulture offers a compelling showcase of cutting-edge concepts in watch-making, married with innovative designs, style and technology.”

Time Kulture aims to nurture the growing passionate demand for timepieces and serves as an informative platform for those seeking to purchase and know more about buying their first branded timepiece or simply looking to add to their collection.

Maurice Lacroix Eliros Chronographe
Tudor Fastrider Chrono
Graham Chronofighter 1695 Lady Moon
Longines Conquest Classic Moonphase

As such, it will feature an exciting and wide selection of watches comprising iconic, sporty, rugged, classic, edgy, and stylish designs, as well as pieces for both men and women.

There is also a host of preferential privileges and activities curated specially for this showcase, plus an offer of professional advice from Swiss Watch Gallery’s watch associates who have their finger on the pulse of the industry.

Swiss Watch Gallery watch specialists are said to attend the yearly SIHH and Basel watch trade fairs and undergo regular brand training to ensure that they keep abreast of developments in the timepiece industry.

The 473sqm exhibition area features the line-up of leading Swiss brands in an open-plan setting, with each brand having outfitted its own “booth” to stay true to a specific DNA.

Tag Heuer CR7 Chronograph limited edition
Tag Heuer CR7 Chronograph limited edition

Time Kulture highlights

Owners of Oris watches can have their watches tested by an Oris technician who will check its movement and accuracy on August 1 and 2, 2015 (12pm to 9pm).

During the exhibition period we have tailor-made preferential privileges for this special occasion for acquisitions made during this limited period:

• 12 months 0% interest free instalment plan with Maybank cardholders

• Receive an exclusive branded gift with every purchase

• Receive a specially designed Swiss Watch Gallery travel adaptor when you present your Maybank credit card or BMW White Card

• Receive a complimentary sweet treat from TWG Tea and a RM30 Godiva cash voucher with every purchase

Time Kulture 'Spend' campaign

Be the top spender and stand a chance to win a watch; all you need to do is answer a simple question. Winners will be announced after the Time Kulture Showcase.


Strategic and lifestyle partners for the Time Kulture showcase are Tourism Malaysia, BMW, Maybank, Samsung, Sheraton Imperial Kuala Lumpur Hotel, Broker’s London Dry Gin and Uber. The Star is the official media partner.

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