The Swarovski brand endures 120 years on


Miranda Kerr in an Autumn/Winter 2015 campaign shot for the brand.

The story of Swarovski began with Daniel Swarovski, who, in 1895, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing jewellery stones.

The small company he founded then is now among the world’s leading producers of precision-cut crystals. It also offers products that range from fashion accessories and lighting, to home décor.

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