Send your drink cartons for recycling – into roof tiles.
Imagine living under a roof made from beverage cartons. Yes, that’s what the tiles are made of.
Since the introduction of beverage carton recycling by Tetra Pak back in 2005, the rate of carton recycling has gone up by 17.9%.
Now Tetra Pak is back to introduce the 2014 CAREton Project following overwhelming support from the public. The project which started in 2012 is a collection drive for used beverage cartons that will be recycled into roof tiles.
This time around, the goal is to provide enough roof tiles for 15 homes. Tetra Pak will be collaborating with Nestle and EPIC Homes to build houses for the villagers of Kampung Hulu Tamu in Batang Kali, Selangor.
“We wanted to expand the CAREton Project to include more Malaysians in the project,” said Tetra Pak’s environment manager, Manjula Murugesan, 36.
Manjula believes the collaboration with EPIC Homes is a great idea as the social enterprise builds homes – which obviously require roof tiles – for the orang asli community in Malaysia.
Founder and chief executive officer of EPIC Homes, John-Son Oei, says the enterprise has built a total of 19 homes since 2010.