A dapper do for stylish lads by Lord's 1974

Kenny Loh (second from right) explaining how Made to Measure works

To introduce male fashion enthusiasts to their new store in Robinsons KL at the Shoppes at Four Seasons Place Kuala Lumpur, Lord’s 1974 held a soft launch which included an introduction to made-to-measure, bespoke and ready-to-wear looks.

Going with the concept of “sportiva”, which means “sporty” in Italian, it adopts the idea that suits need not always be worn in the traditional sense, but rather, the more formal type of attire can also be styled in a more casual way.