There is nothing more fascinating than films with their magic, glamour and ability to weave a story that often goes straight into our hearts. Time stands still at times when you watch a movie that transcends excellence and if in real life, certain moments cannot be relived again, through a movie, you can watch a special scene that resonates with your heart and soul again and again, giving many moments of pleasure and emotion.
It has been over 10 years now that Jaeger-LeCoultre has been closely associated with the best film festivals around the world. It started with the Venice Film Festival and later included the notable Shanghai International Film Festival. This year sees the watch brand’s eighth year of partnership with the celebrated event, as well as the continuation of their joint project: the restoration of old films. It cannot be denied that the art of time and the universe of film have long been intertwined, and as such every year Jaeger-LeCoultre invests energy into this restoration project in the hope of passing on its valuable cultural heritage to future generations.