Malaysian cosmetics brand Dida is ready to take on the world


Founders of Dida cosmetics Didie Nasir (left) and Tengku Chanela Jamidah

On this particular Wednesday at their office in Hartamas, Tengku Chanela Jamidah and Didie Nasir are in the mood for reflecting. It’s almost noon and typically, plans for where to eat would be underway, but the founders of Dida and their team are working through lunch during the fasting month.

A clear glass wall on which beauty tear sheets are pasted haphazardly serves as one of the backdrops for our shoot, but contrary to the chaos on the wall, the “accidentally twinning” ladies in their navy blue getups are a picture of calm.

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