'Don't leave me alone on shelf, please buy me'

Attaching a sad message to lone bananas left on the supermarket shelf appeared to help increase purchases of such fruit.

The indulgence of the holiday season puts the question of food waste back on the table.

From labels showing the ripeness of fruit and vegetables, mangas on milk bottles to encourage consumers to drink up, or lower prices as the use-by date approaches, there’s no shortage of initiatives to encourage consumers to reduce food waste.