Teeth sensitivity - a warning sign

  • Health
  • Friday, 25 Oct 2019

The media launch event held at Sunway Pyramid Mall, PJ.

Many people with sensitive teeth tend to just put up with the discomfort of the situation, assuming it is a trivial - though inconvenient - condition that comes and goes.

However, teeth sensitivity is not a matter to be taken lightly, as it may well be a precursor to a more serious, deeply rooted condition that affects oral health, such as gum disease.

Sensitive teeth may be a warning of gum disease.

A common symptom of teeth sensitivity is a sudden, sharp pain when teeth are exposed to stimulants such as air, cold, sweet, acidic or hot foods. Some people may even experience the discomfort of tooth sensitivity while brushing or flossing their teeth.

A much overlooked part of the body, your gums actually have a very important job – keeping your teeth in place! That said, not may people actually give gum health very much thought. Sensitive teeth is one important sign that your gums have receded, exposing the dentine layer under the enamel of the tooth.

A cause of this is the build-up of plaque or tartar, which if left unchecked can destroy the bony support of the tooth.

To make matter worse, when pockets form in the gums around the tooth, the area is that much more difficult to keep clean - and the problem only worsens.

On the local front, research done in 2010 indicated that nine out of 10 Malaysian adults suffer from gum disease (NOHSA 2010). A recent study conducted by Lion Corporation on 450 Malaysian adults also showed that 80% of respondents had at least one visible sign and symptom of gum disease - the most common are bleeding and swollen gums - but only 1% realise that they have gum disease (Project Katsu 2017).

If you find yourself dreading the next meal or no longer enjoying your food due to teeth sensitivity, besides consulting a dentist, you may want to relook your oral health habits and home care products. As you use oral care products daily, it is of the utmost importance to choose carefully what you put in your mouth each time you perform your oral care routine.

The media launch event held at Sunway Pyramid Mall, PJ.

To this end, Sensodyne has released its new Sensodyne Sensitivity and Gum toothpaste to address sensitive teeth and gum health. Clinically proven to relieve sensitivity and improve gum health, its dual action formula actively builds a layer over the sensitive areas of your teeth, protecting it against sensitivity, while at the same time targeting and removing plaque bacteria that can cause swollen gums, bad breath and other gum problems.

Wong giving his welcome address at the launch.

According to GlaxoSmithKline Consumer Healthcare Sdn Bhd general manager Bryan Wong, the company launched Sensodyne Sensitivity and Gum to address the issues of teeth sensitivity and gum health simultaneously, in order to provide relief so patients can continue doing the things they love without discomfort.

“Oral health remains our priority and as the No. 1 tooth sensitivity toothpaste provider in the country, we are proud to unveil this latest dual action product that will benefit our nation’s oral health concerns,” he said.

The Sensodyne Sensitivity and Gum toothpaste retails in local pharmacies and supermarkets across Malaysia at a recommended selling price of RM16.90 per box, with toothbrushes at RM10.90.

Consult your nearest dentist for more details and visit Sensodyne Malaysia’s Facebook page to learn more about the newest member of the Sensodyne family.

Sensodyne Sensitivity and Gum is brought to you by Sensodyne, the World’s No. 1 Sensitive Toothpaste Brand.

As an added bonus, Sensodyne is partnering with the Malaysia Dental Association to provide free dental check-ups in 815 dental clinics nationwide, in a bid to encourage consumers to visit dentists regularly for healthier teeth and gums, as well as to promote good oral care techniques among consumers.

The list of participating outlets and further details can be found at www.sensodyne.com.my.

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