In a modern democracy, peddling conspiracies for political advantage is perhaps not so different from seeding an epidemic.
If a virus is to gain a foothold with the electorate, it will need a population of likely believers (“susceptibles” in public health speak), a germ nimble enough to infect new hosts easily (an irresistible tall tale), and an eager “Amen choir” (also known as “super-spreaders”).
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