RESPONDING to an “epidemic of nicotine addiction” among youth, the US Food and Drug Administration (FDA) recently announced a comprehensive crackdown on e-cigarette manufacturers, directing the industry’s giants to draw up detailed plans for halting sales to minors and threatening to pull a wide range of products, including flavourings that appeal to underage buyers, from an exploding market.
FDA Commissioner Scott Gottlieb called the agency’s steps the largest coordinated enforcement effort in his agency’s history and said it was prompted by alarming new evidence that e-cigarette use by minors has risen to levels he called “simply not tolerable”.