Looking out of the ordinary may seem like a recipe for mating disaster, but it could make you more attractive to others.
Researchers in Australia used beards to test a theory that some features become more desirable when fewer people have them. They showed women sets of pictures of men: clean-shaven, with stubble, or bearded, and had them rate the men’s attractiveness. Men with beards scored better when they were surrounded by clean-shaved faces, and vice versa, the study found.
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