FOR many Pink Octobers, breast cancer awareness campaigns to educate women on the commonest cancer among them have been an annual affair at the Assunta Hospital in Petaling Jaya.
But since four years ago, they have been able to bring their message beyond hospital walls with the support of partners Asia Assistance, Jaya One, and PJ Live Arts. The project Passionately Pink, was launched on a wider platform to bring women of all ages closer to the ways they can protect themselves against breast cancer.
In 2009, the project evolved again as the campaign organisers embarked on the Passionately You campaign to take on another challenge: cervical cancer awareness.
This year, the Passionately You campaign is back to raise awareness about breast cancer and cervical cancer with a rallying call, “Don’t Duck It”.
A campaign website, www.dontduckit.com, has also been set up to educate its visitors about breast cancer and cervical cancer, and provide them the opportunity to pledge their support for the cause before the finale of the campaign this coming Saturday.
The finale, which is the “Don’t Duck It” party, will be held at the Jaya One neighbourhood commercial hub from noon to 10.30pm on Oct 22.
Women will be able to get their breasts checked for free, and those who are interested in getting their HPV vaccinations will also have the opportunity to do so on that day. Visitors can also participate in a raffle draw and enjoy various performances that are scheduled throughout the day.
For more information, please visit the campaign website www.dontduckit.com.
What do you think of this article?