THE month of October is Estee Lauder's breast awareness campaign month. During this month, the Estee Louder Companies in Malaysia will orchestrate activities to raise awareness and funds towards this cause.
Fight for the love of your mother, your sister, your friend, your wife, your daughter, yourself. Wear a pink ribbon in October to declare “We will beat Breast Cancer- now and forever”.
Throughout the designated Pink Ribbon month of October, all staff of the Estee Louder Companies wear a pink ribbon. Why? You ask. For precisely that – so that people ask. So that we can then tell them about breast cancer. How breast self-examinations can very well save her life. Or the life of a loved one.
Funds raised by the Estee Louder Companies are channelled to the Breast Cancer Welfare Association of Malaysia (BCWA) so that they can continue their work with breast cancer victims and their families. Activities this year include:
An elite group of top local designers have been working with the Estee Louder Companies for the past two years in raising funds through the auction of their choice outfits. This year, top local designers – Khoon Hooi, Eric Tho, Carven Ong, Sharifah Kirana, Salabianca, Kapas, Tom Abang Saufi and Elegance Design – have been identified. They will each design a batik-inspired outfit or jewellery for auction at the Suria KLCC Concourse on October 1 2, 2004. Renowned Malaysian models and beauty pageant title holders will take to the catwalk with these exclusive outfits.
Avid golfers tee off this year at the Templer Park Country Club on October 13, 2004 in the name of charity. But they get to take home fantastic goody bags and stand a chance to win some great prizes, too!
Pink Ribbon Roadshow
Each year, Estee Lauder Companies goes to the city's major malls. Manned by members of BCWA, nurses from Pantai Hospital and the staff of the Estee Lauder Companies, the objective is to disseminate information on breast cancer and its danger, to as many Malaysians as possible.
This year, the Estee Lauder Inc Pink Ribbon Roadshows will be held at the following venues, from 10am to 8pm:
October 1-3: Sogo Departmental Store, Cosmetics Department, Ground Floor.
October 8-10 Women's Health & Lifestyle Workshop, PWTC
October 11-13 Suria KLCC Concourse
October 15-17 1 Utama Shopping Centre, 1st Floor
October 20-24 Mid-Valley Megamall
Activities include free breast examinations by a doctor in the privacy of cabines on-site (only at Suria KLCC); advice and demonstration on how to perform breast self-examination by nurses from Pantai Hospital in the privacy of cabines on-site (only at Suria KLCC); counselling by members of the Breast Cancer Welfare Association (Breast cancer survivors themselves, the ladies of BCWA are well trained and experienced in offering support to breast cancer victims and their families); Information on breast cancer, healthy eating and instructional diagrams on how to perform your own breast examination.
Sponsorship of mammograms
Each year, Estee Louder Companies sponsors 100 mammograms, each valued at RM100, for economically challenged individuals. All they have to do is call the National Cancer Society in Kuala Lumpur for an appointment, and go through a questionnaire that justifies their eligibility. If they satisfy the criterion set by the Society, they will be entitled to mammograms free of charge. This service is available year-round.