Chilli sauce brand hits the road to promote awareness

Managing Director of Lingham & Son (M) Sdn Bhd, Yeoh Jin Beng showing off the Volkswagen cars bearing the Lingham's brand at the launch of the Lingham's Convoy at Publika Shopping Centre, KL.

MALAYSIAN condiments brand Lingham’s Chilli Sauce launched its latest campaign recently by unveiling seven cars bearing the brand’s name and logo that will travel across the country to spread brand awareness.

Lingham & Son (M) Sdn Bhd managing director Yeoh Jin Beng said the seven bright yellow Volkswagen cars at the launch were to be part of the full convoy, which comprised 24 identical cars.