Over the years, Nobu has grown exponentially. What was initially a small Japanese restaurant in the United States (the inimitable Matsuhisa) started by celebrity chef Nobu Matsuhisa has become over 40 high-end restaurants scattered across the globe, in places as far-ranging as Miami, Manila, Dubai, Beijing, Moscow, Cape Town and our very own Kuala Lumpur.
What has given Nobu a gilt edge over other restaurants of its calibre is the celebrity fairy dust that has shaped its success – Nobu's major partner is Academy Award winning actor Robert De Niro, and the high-end chain counts customers like the Kardashians, Madonna, Cindy Crawford and Tom Cruise as regulars.
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