Magnum partners Min Luna to release ‘well-dressed’ ice-creams


  • Food News
  • Friday, 12 Oct 2018

Min (centre) surrounded by models showing off the looks that inspired her ice-cream designs.

It seems that pleasure has never looked more chic. Magnum recently unveiled a range of mouth-wateringly stylish ice-cream creations, designed by Malaysian stylist Min Luna.

Collaborating on a creative process that translates “wearables” to “eatables”, the Magnum x Min Luna collection is a presentation of the season’s trendiest looks.

The four ice-creams conceptualised by Min were transformed into dessert creations featuring Magnum’s favourites – Classic, Almond, White Almond and Hazelnut Luxe.

“I believe that style is not limited to fashion”, explained Min. “Being stylish is deciding who you are and what you want to express by the way you dress and the way you live.

“It was a great pleasure to take what I love doing to a whole new level with the collaboration with Magnum and taking style beyond fashion boundaries,” she commented.

Starlet Queen showcases the Magnum Classic adorned with silver dragees and foil. Pretty Powerful features the Magnum Almond, which comes accessorised with flowers in bloom.

While Modest Luxe denotes a bold, romantic concept using the Magnum White Almond, Sporty Chic brings vivid and active colours to life with the Magnum Hazelnut Luxe.

These gorgeous ice-creams are available until Nov 30 (while stocks last) at Magnum Pleasure Stores located at IOI City Mall Putrajaya and IPC Shopping Centre Mutiara Damansara.

Not only that, Magnum is also calling on all Malaysian fashionistas to express their #TakePleasureSeriously moments for the grand opportunity to win “A Day of Pleasure”.

From Oct 22 to Nov 11, share a photo of yourself with a Magnum ice-cream using the hashtags #MagnumMY and #TakePleasureSeriously. The four most stylish looks will each win a RM2,500 fashion shopping spree with Min.

Min Luna
Min (centre) surrounded by models showing off the looks that inspired her ice-cream designs.


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