Meet Jane Walker, Johnnie Walker's female counterpart


  • Food News
  • Tuesday, 27 Feb 2018

The Jane Walker logo is the first ever female iteration of the iconic Striding Man logo. Photo: Diageo

[caption id="attachment_369008" align="alignright" width="350"]The Johnnie Walker: The Jane Walker Edition bottling is a US exclusive for now. Photo: Diageo The Johnnie Walker: The Jane Walker Edition bottling. Photo: Diageo[/caption]

Hi Johnnie, have you met Jane?

Scotch whisky brand Johnnie Walker’s iconic Striding Man is getting a female counterpart - Jane Walker.

According to a release on the official Johnnie Walker website, Jane Walker will be the first-ever female iteration of the Scotch brand’s Striding Man logo, and will make its debut on a special-edition offering of the brand’s flagship Black Label bottling.

Johnnie Walker Black Label: The Jane Walker Edition will be launched in the United States in March – just in time for the country’s Women’s History Month celebrations.

Unveiled in recognition of “women who lead the way”, the limited edition is a “celebration of the many achievements of women and a symbol of empowerment for all those on the journey towards progress in gender equality”, according to the website.

For every Jane Walker Edition bottle produced, Johnnie Walker will donate US$1 (RM3.91) to organisations supporting women’s progress. It plans to raise a total of US$250,000 (RM978,125) to support various organisations championing women’s causes, including Monumental Women and She Should Run. US$50,000 (RM195,625) from these donations will also be on behalf of various female-run businesses and brand partners.

For now, this appears to be a US exclusive bottling, retailing for US$46 (RM180). For more information, visit Walk With Jane.


Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 7
Cxense type: free
User access status: 3
   

Across The Star Online


Air Pollutant Index

Highest API Readings

    Select State and Location to view the latest API reading

    Source: Department of Environment, Malaysia