When cousins Gulapat Kanokwatanawan and Maetup T. Suwan first opened After You Dessert Café in Bangkok 10 years ago, the response was instantly phenomenal. Dessert-lovers went crazy over the outlet’s decadent Shibuya honey toast and queues were – and still are – common.
“We weren’t sure if it was overhyped or a trend, so we waited a year before we opened the second outlet, and then another year for the third one. And then we were quite sure that the success was real. So from that time on, we just kept on expanding,” says Maetup.