Artist Marina Abramovic will soon have her own macaron at Laduree.
A special Ladurée macaron customised to the tastes and memories of contemporary artist Marina Abramović is getting its Paris launch next week. The macaron is the brainchild of Raphaël Castoriano, founder and creative director of Krëemart, which partners contemporary artists with pastry chefs to produce their own conception.
Abramović is the first subject of Pastry Portrait, a joint endeavour by Ladurée and Castoriano, who chose Abramović "because of her affinity for the intangible and the immaterial," according to an announcement. To create her macaron, Castoriano presented Abramović with a series of questions called the Papillae Questionnaire, used to determine what concepts should be translated to flavours.
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