Subway restaurants around the world are poised to undergo a major restaurant redesign that will include free WiFi access, USB charging ports and new decor inspired by fresh vegetables.
By the end of the year, many elements of Subway's new brand identity "Subway Fresh Forward" will be implemented at restaurants around the world, the company announced.
This week, a dozen pilot locations for the new redesign opened in the US, Canada and Britain, including Orlando, Florida, Beauport, Quebec and Manchester, England, where customers were able to connect to complimentary WiFi and charge their mobile devices in-store.
Self-order digital kiosks will begin appearing in restaurants, allowing customers to bypass the front counter and pick-up their order directly at the pre-order station.
Customers will also begin seeing new menu items for their sandwich toppings, including pico de gallo, house-made pickles, gluten-free bread, and new sauces, while stands of whole tomatoes, green peppers, onions and cucumbers will be on display to highlight the fact that toppings are sliced fresh daily.
The move follows the lead of other fast food giants like McDonald's and Wendy's, which have been steadily modernising their restaurants over the last few years.
Wendy's, for instance, began introducing lounge-style chairs and booths, Wifi access and flat-screen TVS, along with digital menuboards.
McDonald's has also been updating its restaurants by moving away from cafeteria-style dining to a more mature, sleeker design. Earlier this spring, the re-branding managed to attract the attention of the fashion police on Twitter, who skewered the company for their new staff uniforms, calling the grey and black motif depressingly dystopian, fit for the Hunger Games. – AFP Relaxnews
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