In the war on sugar, natural substitute sweeteners – such as honey – are always sought after. Filepic
A desire for transparency, a return to simpler times and a strong interest in both stories and wellness – these are some of the elements the world is going to be looking for in food and drink this year, according to Kate Waddell.
Waddell is uniquely positioned to look at global food and drink trends: she is the group insight and innovation director for global design and innovation consultancy Dragon Rouge and has over 20 years experience in brand consulting.
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