New Zealand beef, lamb, oysters and wines are regarded as some of the world’s best. Their dairy products like milk and cheese speak for themselves, accounting for more than one third of the global dairy trade. But what about Kiwi cuisine?
“New Zealand is world famous for individual products, but we don’t really have a cuisine per se. You might talk about going to an Indian or Italian restaurant, but do you talk about going to a New Zealand restaurant? You don’t do that. Because New Zealand has every single ingredient but we don’t market them collectively as one package. So we are changing that,” says Richard Tankersley, managing director of New Zealand Unlimited Sdn Bhd.