Online video streaming service Twitch TV has launched a new food-focused channel, which kicked off on March 15, 2016 with a four-day marathon of iconic Julia Child series The French Chef.
Non-stop broadcasting of The French Chef commenced at 2pm Pacific Time via twitch.tv/Food.
The event followed on from Twitch's Bob Ross marathon for The Joy of Painting in November 2015, which accrued 5.6 million viewers during its first week of broadcasting.
Amazon-owned Twitch started out as a gaming-only spin-off of Justin.TV but is now working to expand its audience while prioritising audience engagement – Julia Child was "the precursor to Twitch's social cooking movement," according to head of Twitch Creative, Bill Morrier: "Bob Ross is the Julia Child of painting."
Contemporary talents have already been lined up to help carry the cooking channel after The French Chef.
Dan of Domestic Dan, Christine of CookingForNoobs, Ashely of FakeGamerGirl, Franziska of Goldamsel, Chef from WorkingChef, and Lullaboo have been named; continuing the Bob Ross bonhomie, there will even be dishes based on Ross's works. – AFP Relaxnews