KFC taps SNL alum to bring Colonel Sanders back to life as part of rebrand


By AGENCY
Darrell Hammond as Colonel Sanders.

KFC has resurrected Colonel Harland Sanders from the dead.

As part of a major branding overhaul for the chain’s 75th anniversary, and an attempt at reclaiming the top spot in fast food chicken retail, KFC is launching an aggressive marketing campaign that includes Saturday Night Live alum Darrell Hammond bringing Colonel Sanders back to life.

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