Canadians prefer Californian wine over French vin

Canadians are increasingly choosing Californian wines.

Canadian consumers have expressed a clear preference for US wines over French and Italian bottles, helping sales of American wines – mostly from California – reach a record-breaking Can$1bil (RM2.99bil) in 2014.

According to the Wine Institute of California, Canada is now the largest export market for California wines. Last year, a record 6.1 million 9-litre cases of wine were sold to their northerly neighbours, outpacing traditional import sources such as France, Italy, Australia, Chile, Argentina and Spain.