They’re touted as ‘shortcut’ to recommended restaurants.
Michelin has released what it's calling a “quick reference” version of its restaurant guide in the form of old-fashioned fold-out maps.
The first in the series is a map of New York, with 126 Bib Gourmand restaurants and starred establishments plotted across the pocket-sized, foldout map, which covers all five boroughs.
Bib Gourmand restaurants are selected for offering good eats for good value, with two courses and a glass of wine or dessert clocking in at US$40 (RM139) or less.
The map is touted as a “shortcut” to the red book’s list of recommended restaurants, which can be sorted by cuisine, price, neighbourhood, ambience and comfort levels.
Information includes street addresses, cross streets and the nearest subway stop.
The launch of paper-based maps could be seen as a step back in time at a point when consumers are more apt to pull out their geolocation-enabled mobile phones to see where they’re going than fold-out maps or guidebooks.
Google Maps, for instance, is bundled as a one-stop shop for travellers that includes directions and restaurant recommendations as well as nearby points of interest.
Likewise, content-sharing site Pinterest released a new feature last year that allows users to add a Place Pin to their favourite hotel or restaurant, which will then reveal the exact address and contact information for fellow users.
The New York City Map of Great Places to Eat 2015 retails for US$9.95 (RM35), and versions for San Francisco and Chicago will be released in January. – AFP Relaxnews
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