Timely luxury at Swiss Watch Gallery exhibition

  • Business
  • Thursday, 02 Oct 2014

Luxurious: The Ingenieur Dual Time by IWC Schaffhausen has a second display that enables the wearer to retain his orientation despite time zone changes.

A watch exhibition is set to inspire and provoke the senses with an array of horological masterpieces.

The fourth installation of Swiss Watch Gallery’s annual luxury watch exhibition is said to illustrate the true meaning of timepiece mastery. Named The Art Of Time, it brings together some of the world’s most iconic watch brands.

These include Cartier, Graham, IWC Schaffhausen, Jaeger-LeCoultre, Piaget, Tag Heuer, Tudor, Ulysse Nardin and Zenith as well as Vertu, the ultimate in luxury mobile phones.

From now till Oct 13 at Pavilion Kuala Lumpur, visitors can feast their eyes on a comprehensive collection of timepiece novelties. The Art Of Time also affords a glimpse into the art, technology and heritage of truly ingenious watchmaking.

The new Ballon Blanc de Cartier is glamorous and delicate.
The new Ballon Blanc de Cartier is glamorous and delicate. 

In expressing his enthusiasm, executive director of Valiram owned Swiss Watch Gallery, Ashvin Valiram, states, “We’re extremely thrilled to bring to the Malaysian audiences a showcase of this nature.”

He explains that the exhibition not only aims to nurture and educate, but provides an interactive platform for guests to really experience the beautiful tapestry and insights of fine watchmaking as well.

“We’ve also curated a selection of exciting privileges as well, so there is no better time than this to make that acquisition that you have been dreaming of,” Ashvin adds on.

The Art Of Time has brought in timepieces amounting to over RM55mil in value. From high-jewellery timepieces to tourbillons and complications, they represent the overt opulence of haute horology.

Amongst the highlights during the twelve days is the presence of Jaeger-LeCoultre’s master engraver. Guests are able to witness first-hand the complexity of his craft and even try their hands at precision engraving.

Jaeger-LeCoultre's Master Grande Tradition à Répétitions Minutes.
Jaeger-LeCoultre’s Master Grande Tradition à Répétitions Minutes. 

There is also a private, by-invitation-only event with Santoni at the IWC Schaffhausen boutique. The renowned Italian house of leather footwear has teamed up with the watchmaker to create exclusive leather straps for different timepieces.

Spanning 474sqm, Art Of Time is showcasing the brands in a specially built Maison Swiss Watch Gallery – creating a luxurious seamless shop-in-shop setting with each brand outfitting its own ‘salon’ to stay true to its heritage.

Within it, guests can seek professional advice from Swiss Watch Gallery’s watch specialists who attend the yearly SIHH and Basel watch fairs and undergo regular trainings to ensure they are kept abreast in the world of watchmaking. 

> The Star is the official media partner for The Art Of Time.

Preferential privileges at The Art Of Time

> Receive special gifts with purchases.
> Additionally, receive a special gift with purchase when you present your AMEX Credit Card or BMW White Card.
> Enjoy a 0% interest free instalment payment plan available with AMEX Credit Card.
> Stand a chance to win Business Class tickets to London.
> Earn 1 Enrich Mile for every RM1 spent at The Art Of Time.
> For Tag Heuer watches, just top up RM1 to enjoy an extra warranty year – only during The Art Of Time!

For more info, visit swisswatchgallery.com.my


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