A homegrown denim brand aims to go big. But how will its ‘anti-marketing’ help in gaining prominence?
AFIQ Iskandar speaks pretty good Hokkien. For this, the 27-year-old CEO of Nusantara Denim credits his Chinese godfather and childhood days in Seberang Prai, Penang, where he lived with his marine engineer father and human resource director mother.
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