Desmond Lee-San turns passion for travelling into a successful business

Desmond Lee-San may be boss of his company, but he still plays tour guide to lend a personal touch in a fiercely competitive industry.

CHANCES are you have seen Datuk Desmond Lee-San somewhere. His jolly, smiling face appears on billboards at traffic junctions around Kuala Lumpur and the Klang Valley. Each features him against an enticingly exotic destination, amid fields of fragrant lavender, cherry blossoms framing red pagodas or skiers during white winters, proudly proclaiming: “Apple with you around the world!”