Drypers promotes family time with interactive kiosk


A toddler interacting with the Drypers Moments Maker kiosk.


This weekend, Drypers introduced its Moments Maker interactive kiosk at the 1 Utama Shopping Centre in Petaling Jaya.

Part of the diaper company's Loving Your Baby’s Moments campaign, the kiosk engages users proactively and reacts to their questions and answers.

“With the Drypers Moments Maker, we hope to instil greater awareness for Malaysian families to spend valuable time together and share key fun and happy moments in their lives,” said Evelyn Chan, senior marketing manager (baby category), SCA Hygiene Marketing Malaysia (Drypers Malaysia).

The rollout takes place in conjunction with Mother’s Day as well as the United Nation’s upcoming International Day of Families on May 15, which advocates greater awareness of trans-generational familial ties worldwide. This year’s theme focuses on “Advancing Social Integration and Intergenerational Solidarity”.

“We wanted to tie in with International Day of Families because building family bonds and strengthening the family unit is a responsibility held by all members of the family unit, with both parents leading by example. We hope to spread this positive message to the many Malaysian families out celebrating Mother’s Day this weekend,” added Chan.

The Drypers Moments Maker kiosk will also be available in selected stores in Kuala Lumpur, Penang, Johor Baru and Kuala Terengganu.

For more information, go to www.drypers.com.my.
 

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