Guan Weijiang, a veteran children’s toy merchant based in China’s Yiwu for over a decade, is fielding surging online orders this year, not from children, but a surprising customer cohort: seniors.
At his online store, Xinyu Toy Flagship Shop on China’s leading e-commerce platform, Tmall, a significant portion of sales now comes from fitness and brain-training toys favoured by elderly consumers. Customers aged 50 and above now make up 30% of the store’s consumer base, up sharply from previous years, according to the store’s demographic data.
