Show a Red Card to gender-based violence this World Cup season

In football, when a red card is shown by the referee, it means the player must be sent off; he can’t be replaced by another player and can’t play in the next game either. Photo: Freepik

In conjunction with the #16DaysOfActivism campaign (from International Day for the Elimination of Violence Against Women on Nov 25 to Human Rights Day on Dec 10) Unicef Malaysia has launched its #MyRedCard initiative in collaboration with the Johor Darul Ta'zim Football Club (JDT), better known as the Southern Tigers, a professional football club based in Johor Baru.

The purpose of the online initiative is to encourage everyone to “show gender-based violence the Red Card”.