You can be a S.T.A.R. after 50


Be A Star After 50 campaign celebrates Malaysians over 50 who refuse to let age get in the way of leading a fulfilling life. Photo: Freepik

If you’ve graduated from university, embarked on a new career or business, started a charity, or climbed a mountain at the age of 50 or above, tell us all about it, and inspire others along the way.

That’s the objective of the Be A Star After 50 campaign. Organised by Star Media Group in collaboration with Nutren Optimum by Nestle Health Science (NHSc), the campaign celebrates Malaysians aged 50 and above who refuse to let age get in the way of leading a fulfilling life.

The contest is open to those who have proven themselves to be exemplary role models in the four pillars which form the S.T.A.R. acronym: Sporty (physically active), Tender-hearted (charitable and community work), Ambitious (upskilling and self-improvement), and Radiant (health and wellness).

The Sporty Category is awarded to persons who have shown achievement, commitment and dedication to their sport, whether it is participating in friendly matches, being an ardent runner, or having extraordinary sports achievements at a national or international level.

They will need to demonstrate the way they maintain and practise an active and healthy lifestyle, highlight their achievements, share about challenges they face, how they overcome them, as well as how the sport has impacted them positively.

The Tender-Hearted Category is awarded to persons who are passionate about giving back to society. Photo: FreepikThe Tender-Hearted Category is awarded to persons who are passionate about giving back to society. Photo: Freepik

The Tender-hearted Category is awarded to people who are passionate about giving back to society, whether it is through investing their time and energy to volunteer in community programmes, or carrying out small acts of kindness that have a meaningful impact.

They will need to demonstrate how they practise corporate social responsibility in their daily life, and their achievements attained in this area, such as running an old folks’ home for the needy, running a community programme for the neighbourhood, or helping young ones with their education.

They will also need to share how they have overcome challenges, as well as how their involvement in charity work has made a positive impact.

The Ambitious Category is awarded to persons who have demonstrated a strong desire and determination to succeed in the lifelong pursuit of knowledge and success despite their age.

They might have pursued their further education, started a business or embarked on a new career later in life. They will need to share about their achievements, any challenges they have faced and how their ambition has impacted them positively.

The Radiant Category winner must be one who has broadened society's definition of beauty and shown the importance of self-worth, through their efforts in living a healthy life. Photo: FreepikThe Radiant Category winner must be one who has broadened society's definition of beauty and shown the importance of self-worth, through their efforts in living a healthy life. Photo: Freepik

The Radiant Category is awarded to persons who have demonstrated excellent health and wellness attributes, as well as compassion and purpose in their social contribution towards self-improvement.

They are those who have helped to broaden society’s definition of beauty and show the importance of self-worth through their efforts in living a healthy life.

They will need to share about their achievements (whether it is having a great skincare regime or participating in a fashion show), how their efforts have impacted them positively and improved their life, challenges they faced and how they overcome them.

Exciting prizes totalling up to RM20,000 are up for grabs in the contest.

There will be four grand prizes of RM3,000 cash each, four 1st runner-up prizes of RM1,000 cash each, and four 2nd runner-up prizes of RM500 cash each.

Each winner will also receive a Certificate of Merit and a Nestle product hamper worth RM888 sponsored by Nestle Products Sdn Bhd.

There are also two videos available on positive ageing based on webinars that took place during the campaign periodt

They can be viewed at The Star Online’s Facebook page: How To Break A Midlife Mindset And Start A Fit Mind Habit and Navigating Transitions To Thrive At 50 And Beyond

It’s easy to join the contest, just submit your story in three simple steps.

Firstly, upload a photo or video (not exceeding one minute) to Facebook or Instagram for the selected category. Your post must be set to public. Participants can submit entries under more than one pillar.

However, the entry for each category must have its own post on your social media. So, if you enter both the Sporty and the Ambitious categories, you will have to post two separate photos or videos on your feed for each category.

Secondly, write a caption no longer than fifty (50) words and include the following hashtags: #BeAStarAfter50, #OptimumLivingMY #NutrenOptimum #StarMediaGroup.

Thirdly, send your entry via WhatsApp (preferred) or online form.

Submit your inspiring story before Nov 15, 2022.

Visit campaign.thestar.com.my/beastarafter50/ for more info.

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