An NGO intent on dismantling barriers to women's participation in athletic activities has come up with a game-changing plan to distribute free sports bras in more than 15 countries.The Sports Bra Project aims to provide appropriate underwear to athletes who do not have access to basic sports equipment.
The idea for the venture first emerged when American soccer coach Sarah Dwyer-Shick visited Namibia. Before embarking on her trip, she packed a bundle of sports bras to give as gifts to young athletes. On arrival, she found that the bras were also coveted by older players, including members of Nambia's national women's soccer team.
That's when she realised there was a problem.
Why sports bras?